Nov 11 2008

Beauty, beyond senses !

Published by 205champion under Movies

ALFA ROMEO 159 BRERA

 

 

This video shows a comparison between a woman and a car. The woman walking alone in the street and the car is also alone on the road.

The video shows the beauty of woman and the car. It shows them as similar as if the woman and the car reached perfection.

Then, the two beauties meet and mingle and do not watch. That’s when you can see that the woman is blind. At this moment, the slogan appears: “beauty beyond senses”.

I think this slogan is very explicit and shows that beauty is not the only thing that characterizes a car or a woman. For enjoy, we must know how to use these other senses like touch, hearing, taste or odorarat.

No responses yet

Nov 06 2008

Simple, Awesome

Published by 205champion under Movies

FIAT 500 : Wonders of Daily

 

 

Everyone remembers the first Fiat 500. It was a nice small car that could go anywhere. Everyone had a Fiat 500, it was a true revolution.

This movie shows objects that have revolutionized our lives, as BIC pen or the radio. Throughout the video, the new Fiat 500 made short appearances. At the end of the video, small cars are becoming increasingly common.
This car is presented as a revolutionary car, which adapts to the driver. Indeed, the user can choose the car’s inside color interior and outside color.
When you buy a new FIAT 500, you can choose from hundreds of different options. It’s really difficult to customize every detail in his car, you must think at all.

No responses yet

Oct 28 2008

A family car

Published by 205champion under Movies

RENAULT KANGOO : an ad with the Simpson

 

 

 

I love this ad, firstly because I love Simpson and secondly because I find advertising really well done.
In this video you can see the Simpson family testing the new Renault KANGOO in a car dealership.
Through the comments of various members of the Simpson family, the benefits of the car are highlighted, as the volume of the car, the interior and space for passengers.
At the end of the video, they buy the car.

The slogan at the end of the video shows that the new Renault KANGOO is ideal for a family.

No responses yet

Oct 27 2008

Mini Cooper

Published by 205champion under Images

This photo was taken to an airport near Paris. This advertisement features the new MINI COOPER with a Slingshot.
Unlike an usual advertising, it shows a real car in a real scenery. This type of advertising takes people’s attention because it is original and not common.
The slogan “AGRIPPEZ-VOUS” that reflects the power of the car despite its small size. In this case, power is represented by a giant stone launchers.

No responses yet

Oct 25 2008

That driving always is a pleasure

Published by 205champion under Movies

PEUGEOT 207 : Ladybirds

I find this advertising is very fun.
It shows through a metaphor pleased that we may have to drive this car. I think the slogan “and everything is more intense” is really good and found that quite corresponds to the situation.
This may mean that driving this car is unlike any other driving style. It is a unique style that everyone noticed, as shown in the video.

No responses yet

Oct 16 2008

A concentrate of technology !

Published by 205champion under Images, Movies

CITROEN C4 : Alive with Technology

Everybody knows this video which shows the Citroen C4. This video takes place in a very cold place, and shows a car that turns into a robot.

Before the car turns into a robot, men out of the car. They want to test these capabilities, these performances on a hostile land. Throughout the video, the robot skates on a frozen lake and crossed the barrier more difficult.
First, you can see that the robot does not slip and mastered its trajectory. Then you can see the machine do a slalom and a jump over a Poton boat. Finally, at the end of the video, the robot will become faster and made a controlled skid to the team that tested its performances.
With this video, Citroen wants to show consumers all the technology that is in the C4. The French brand also wants to reassure consumers by presenting a car with a lot of securities as ESP (control path) and ABS (anti skating).
I do not know if you already watch a C4 and if you are climbed inside, but this car has a feature. Indeed, the steering wheel has a fixed hub (as shown in the photo below), which shows all the technology that is in the car.

No responses yet

Oct 08 2008

“Mondial de l’Automobile 2008″

Published by 205champion under Images

     Everyone knows this world event which takes place every two years in Paris. This year it runs from 4 to 19 October.

During lounge is huge, all car brands are present, even the most prestigious as Aston Martin and Lamborghini.

The purpose of this event is to present the public with the new cars. But the brands show also some prototypes and cars which are out of the ordinary. They can also show unique cars. The goal is to build a myth around the car and the brand. With these cars, they confirm their brand image and improve it too.
This event is also an obligatory stop for any car enthusiasts. For a car enthusiast, a car is a sacred object, whatever the category of car.
Finaly, this image is the official image of the “Mondial de l’automobile 2008″, and it changes with each event. This one shows a pameau speed with a representation of the world map. On the map you can see a red point representing the city of Paris. This point shows that this event is a worldwide event and that Paris is the center of the world for two weeks.

One response so far

Oct 02 2008

How to build a myth !?

Published by 205champion under Movies

The R8: The Slowest Car Audi Ever Built

 

For many years AUDI participates in the most prestigious motor racing: “The 24 hours of Le Mans.”
This allows him to test and develop new technologies, which are then installed on cars.
New technologies are also used to build prototypes as the Audi R8.
 
This video shows the assembly of an Audi R8. The scene takes place in an editing room white, reflecting the purity of the car.
It shows perfectly how new technologies can be used to build a car exception, a myth.
Then we noticed that the video is blurry but not the car. This method can develop the car because we only see it.

Finally, the title used for the video has several meanings.
- The first is inconsistent with the title because the Audi R8 is the fastest car ever built by Audi.
- The second reflects a spirit of authenticity and perfection. Indeed, you can see that the car is built in two days, which is very slow to build a car.

No responses yet

Sep 25 2008

It’s just an other Renault !

Published by 205champion under Images

Look at this image … you never will see a Renault F1 in this situation.
The photo shows two different worlds. On the one hand the daily life and the other competition. The photo is taken in a marina and presented a Renault F1 with a trailer and a boat.
With this picture, Renault wants to circulate a good brand image. The French car brand shows that it is at the cutting edge of technology. Indeed, Renault is in the F1 competition.
Finally, Renault wants to show that the technology used in F1 can be uesd to in cars of everyday life to improve the comfort of consumers.

No responses yet

Sep 18 2008

Introduction

Published by 205champion under Uncategorized

Welcome to the Car Advertising Blog

I chose to present car advertising because I am passionnate about motorsport.

I want to show you the different ways used by car brands to promote their new models and their brand image.

No responses yet