This photo was taken to an airport near Paris. This advertisement features the new MINI COOPER with a Slingshot.
Unlike an usual advertising, it shows a real car in a real scenery. This type of advertising takes people’s attention because it is original and not common.
The slogan “AGRIPPEZ-VOUS” that reflects the power of the car despite its small size. In this case, power is represented by a giant stone launchers.
Everybody knows this video which shows the Citroen C4. This video takes place in a very cold place, and shows a car that turns into a robot.
Before the car turns into a robot, men out of the car. They want to test these capabilities, these performances on a hostile land. Throughout the video, the robot skates on a frozen lake and crossed the barrier more difficult.
First, you can see that the robot does not slip and mastered its trajectory. Then you can see the machine do a slalom and a jump over a Poton boat. Finally, at the end of the video, the robot will become faster and made a controlled skid to the team that tested its performances.
With this video, Citroen wants to show consumers all the technology that is in the C4. The French brand also wants to reassure consumers by presenting a car with a lot of securities as ESP (control path) and ABS (anti skating).
I do not know if you already watch a C4 and if you are climbed inside, but this car has a feature. Indeed, the steering wheel has a fixed hub (as shown in the photo below), which shows all the technology that is in the car.
Everyone knows this world event which takes place every two years in Paris. This year it runs from 4 to 19 October.
During lounge is huge, all car brands are present, even the most prestigious as Aston Martin and Lamborghini.
The purpose of this event is to present the public with the new cars. But the brands show also some prototypes and cars which are out of the ordinary. They can also show unique cars. The goal is to build a myth around the car and the brand. With these cars, they confirm their brand image and improve it too.
This event is also an obligatory stop for any car enthusiasts. For a car enthusiast, a car is a sacred object, whatever the category of car.
Finaly, this image is the official image of the “Mondial de l’automobile 2008″, and it changes with each event. This one shows a pameau speed with a representation of the world map. On the map you can see a red point representing the city of Paris. This point shows that this event is a worldwide event and that Paris is the center of the world for two weeks.
Look at this image … you never will see a Renault F1 in this situation.
The photo shows two different worlds. On the one hand the daily life and the other competition. The photo is taken in a marina and presented a Renault F1 with a trailer and a boat.
With this picture, Renault wants to circulate a good brand image. The French car brand shows that it is at the cutting edge of technology. Indeed, Renault is in the F1 competition.
Finally, Renault wants to show that the technology used in F1 can be uesd to in cars of everyday life to improve the comfort of consumers.
